trigatch4
12-03-2007, 11:38 AM
I have no programming skills which drastically limits my abilities. My success has mostly come from generating good ideas/concepts, building content around them, doing the small things (H1, page titles, etc), promoting the sites well and coming up with creative ways to monetize.
There is no doubt that one thing I could implement (and so could you) to drastically increase your reporting, opportunities, analysis and therefore future profits is to track everything by keyword.
It is completely possible to pass a keyword through an url dynamically and have that report in your tracking system. For example, say you are selling shoes and you run adwords for "white shoes", "red shoes" and "black shoes". You set up your adwords to send the user to an URL with the keyword dynamically embedded in the url. The affiliate link to purchase the shoes then rips the keyword out of the url and passes it through the affiliate system with the keyword dynamically inserted in the referral url. When you go to your reported statistics you can see which keywords were the ones earning money.
Now imagine you have 1,000 keywords. How much more efficient could you be if you could see the profit/loss on a keyword by keyword basis? You could delete all the keywords that aren't converting above a certain level and keep the top performers and pump more money into them. You could make every single PPC campaign a lean, mean, advertising machine.
Now imagine if you could do this for more than just paid advertising... what if you could dynamically track the keywords converting when people came from the search engines? Or from links from certain domains? You could optimize your SEO for the keywords that are generating the most profit/return and those with the most potential.
This post is just to get your mind running. I can't implement this as I don't know a lick of PHP.. but I hope to learn soon. I'd consider paying someone to come up with a flexible script that does just this but I've got more pressing issues at the moment.
In any case... whether it served as a reminder, new idea or you want to share your thoughts on how you currently do this yourself... I thought it's a pretty valid discussion - this could be HUGE if implemented properly.
There is no doubt that one thing I could implement (and so could you) to drastically increase your reporting, opportunities, analysis and therefore future profits is to track everything by keyword.
It is completely possible to pass a keyword through an url dynamically and have that report in your tracking system. For example, say you are selling shoes and you run adwords for "white shoes", "red shoes" and "black shoes". You set up your adwords to send the user to an URL with the keyword dynamically embedded in the url. The affiliate link to purchase the shoes then rips the keyword out of the url and passes it through the affiliate system with the keyword dynamically inserted in the referral url. When you go to your reported statistics you can see which keywords were the ones earning money.
Now imagine you have 1,000 keywords. How much more efficient could you be if you could see the profit/loss on a keyword by keyword basis? You could delete all the keywords that aren't converting above a certain level and keep the top performers and pump more money into them. You could make every single PPC campaign a lean, mean, advertising machine.
Now imagine if you could do this for more than just paid advertising... what if you could dynamically track the keywords converting when people came from the search engines? Or from links from certain domains? You could optimize your SEO for the keywords that are generating the most profit/return and those with the most potential.
This post is just to get your mind running. I can't implement this as I don't know a lick of PHP.. but I hope to learn soon. I'd consider paying someone to come up with a flexible script that does just this but I've got more pressing issues at the moment.
In any case... whether it served as a reminder, new idea or you want to share your thoughts on how you currently do this yourself... I thought it's a pretty valid discussion - this could be HUGE if implemented properly.