Traffic from ads

[charley]

My friend's company has put advertising on search engine results pages.


Do you all know of a way to differentiate between traffic that comes to your site from an ad and traffic that comes to your site from clicking on the result from a search engine?

[Reckless]

You could use something like Google Analytics to track your stats

[Submerge]

Track the referrers I'd assume. Or have the ads point to http://yourDomain.com/index.php?refer=nameOfSiteWithAdOnIt

And develop a script that will calculate the number of hits brought by the variable refer.

[charley]

How is one able to tell if those page views were as a result of the person clicking on the advertisement or from clicking on the search result?

[Submerge]

I'd assume by checking the referrals.

[aloksingh]

There are a number of programs which allow you to do so. Check out adfreestats.com. They are quite good.

[domokun]

There is a way to do it as they Adword link sends through additional URL parameters.

You'd have to insert soem tracking code on your page that would look for these parameters