Google AdWords & Domain Parking : Garbage Paid Search

[charley]

LINK (http://www.searchenginejournal.com/?p=4255)


Richard Ball emailed today to fill us in on the current issues he’s having with a large amount of Google AdWords Paid Search (not contextual) traffic coming from Domain Name Parking companies and how such traffic is garbage for his paying clients.

A whopping 72% of clicks for a single exact match keyword originated from the searchportal.information.com domain.

Investigating this domain, it turns out to be owned by a company called Oversee.net that owns DomainSponsor, a parked domain operation. Now, I don’t have a problem with domainers or parked domain sites.

What I do object to, however, is a situation where my clients opt into the Google AdWords Search network, expecting to pay for search engine advertising. Instead, they find themselves paying for garbage traffic. Let me emphasize that this garbage traffic originated from the Search network and not the Content network.

Question is, what kind of conversions, if any, are coming from this traffic? Is it hurting the all around quality and ROI of advertisers or just throwing it off a bit?

[Submerge]

Well, that's why I believe CPC ads will soon die out to CPA.

[aloksingh]

That's only one black sheep. A lot of sites do benefit their advertisers. CPC advertising is surely here to stay.

[charley]

CPC advertising is surely here to stay.

Wouldn't support that.

I stick with submerge. CPA would be a better find.

[Submerge]

That's only one black sheep. A lot of sites do benefit their advertisers. CPC advertising is surely here to stay.

I would see CPA being a bigger success over the years because advertisers would rather see their products sell. It's a sure fire way of making money by advertising without worrying about having to monitor the incoming traffic. Trust me, I hate CPA over CPC, but from a marketing standpoint on a budget, CPA is the safest bet. But it really all depends how the publishers would rather go.