Google's guidelines on how to rank high on SERP

[jhnrang]

Most of you might have read google's guidelines for webmasters. But I just felt that refreshing it won'd do any harm:D

http://www.filecabin.com/up2/1171545074-Page Ranking and Integrity.GIF

[boron]

You've probably ment PR.

This is opportunity to check if Google can figure out what is a quality site. There is no other way for Google as it calculate some keywords, links, domain age and obvious spam. An "Google quality approved site" still doesn't need to be a relevant site. So I still think that PR is more about quantity than about quality links.

[jhnrang]

You've probably ment PR.



No my friend --I really meant SERP. It gives you an indication on how google bots work. Page Rank and google search results go simultaneously--much against all those self -proclaimed SEO experts who say that PR is not that important for SERPs.

There is the mistake those SEO experts make themselves.

My question is if each and every site hires SEO experts and pay thousands of bucks --then what happens? Google has only space only for 10 sites.

I believe it is just a marketing gimmicks by those so called SEO experts who can't put even their sites on top.

The key to high SERP is in those few words on the screenshot. Please go through the second paragraph on how google bots work during search.

[boron]

I imagine PR and SERPS as two competitions. If you win in PR, this can help you in SERPs but not necessary. PR is only about links. SERPS is about links and quality and keywords and all.

[jhnrang]

I imagine PR and SERPS as two competitions. If you win in PR, this can help you in SERPs but not necessary. PR is only about links. SERPS is about links and quality and keywords and all.

They are not competitors--but complimentary. Please check the boldened sentences. They are a combination. But if your content is not highly relevant to search terms--then high PR sites don't appear on top.

Best for high ranking on search result

High PR+Relevant Content+ Backlinks.

PR is not just about links. If you have 5000 backlinks from irrelevant sites -it will not help you get high PR- you must have backlinks from quality sites relevant to your own to get good PR. And once you have quality ( this word is very important) backlinks--even if they are few you will surely get long-term high PR compared to those who have built backlinks by buying links from link farms and non-relevant sites.


Google says
Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.

[boron]

We can agree about PR: Links from 1. many 2. quality, 3. relevant sites contribute to high PR much more than bad quality sites.

PR itself doesn't help anything to SERPs. These two are totaly separated. But while someone got a lot of backlinks to build PR, these backlinks will help toward SERP.

So:
- PR doesn't influence on SERP.
- SERP doesn't influence on PR
- backlinks influence on both PR and SERP. Many backlinks mean high PR and high SERPs so from here comes a missunderstanding that high PR leads to high SERP or vice-versa.

Yahoo can have PR10 and if I put "cauliflower" in Google, Yahoo site won't be high in Google SERPs.
If a webmaster with nickname "reallydabestandsmartSEO" has this word on his site and if he puts it into Google, he will be #1 there even if his site is PR zero. This is a prof that PR and SERPs are totaly non-related.

[jhnrang]

We can agree about PR: Links from 1. many 2. quality, 3. relevant sites contribute to high PR much more than bad quality sites.

PR itself doesn't help anything to SERPs. These two are totaly separated. But while someone got a lot of backlinks to build PR, these backlinks will help toward SERP.

You will not get high PR without quality links--that is sure. I never said PR is alone the criteria for SERPs. Relevancy and contents along with PR are the criteria.


So:
- PR doesn't influence on SERP.

I think you are wrong---Google says --High PR is a criteria to judge the quality of a site and it remembers all high PR sites during search (referring to the first red line on my previous post).

If two sites have same content---same quality-same relevancy-one with PR5 one with PR1 --tell me which site will rank high? definitely PR5 site--no question about that. So PR does matter a lot.

Goggle also says --high PR will not help SERPs if it is irrelevant to your site. SO Relevancy and PR are two things that will put you on top.

- SERP doesn't influence on PR
SERP is different---so question does not arise SERP helping PR

- backlinks influence on both PR and SERP. Many backlinks mean high PR and high SERPs so from here comes a missunderstanding that high PR leads to high SERP or vice-versa. Agreed


Yahoo can have PR10 and if I put "cauliflower" in Google, Yahoo site won't be high in Google SERPs.

My friend--you don't get it--I am sorry to say.
It clearly says relevant sites. Now what does this word relevant means? It means your site have to be related to that the SEARCH TERMS.
Now tell me is Yahoo a site that deals with cauliflower?:D You have amazing sense of humor:D :D

If a webmaster with nickname "reallydabestandsmartSEO" has this word on his site and if he puts it into Google, he will be #1 there even if his site is PR zero. This is a prof that PR and SERPs are totaly non-related.

We are not talking here about individal names. We are talking about search words and really competitive search terms--which have keyword competition of over 50 million. The question is how to rank high with these competitive keywords!
But if you are clever and embedd some popular terms in your domain, then
definitely you will rank higher with less efforts if people looking for those things that your site is related.
That is why Keyword research and domain names have become such a big industry in itself.



There goes all my views.

[boron]

OK, you made your point. I actually didn't know that Google consider PR value when rank sites in SERPs. I haven't hear it before. This is now a kind of "revolution", because I'm not sure if Google was conneting PR and SERPs before.

[jhnrang]

I really get amazed sometimes when people just try to downplay PR, specially SEO experts. ( sorry mate--I am not talking about you, I am referring to all those who provide SEO services).

One must first know how google search technology works and do things according to it.

So how does it work?

1) Some one searches for a keyword/key phrase
2) Googlebots start working
3) Find all relevant sites
4) Select the most relevant pages
5) Display them according to reputation--which ultimately means PR.

[boron]

PR can be manipulated also.
Here is fake PR checker:
http://seologs.com/pr-check/pagerank.html

Please, DO NOT post manipulating instructions here. :)

[Submerge]

Thanks for the fake pr checker, finally got the pr updated on my site, I'm happy again :)

[jhnrang]

PR can be manipulated also.
Here is fake PR checker:
http://seologs.com/pr-check/pagerank.html

Please, DO NOT post some manipulating instructions here.

What do you mean --manipulating instructions? As you were questioning--I was not instructing--just giving my arguments:rolleyes: May be you don't need these info --because you might know--but many other people can use these info.:D

[boron]

Hey, jhnrang, I was not referring to you :) . PR can be manipulated and I wanted to warn next postsers not to disclose these methods if someone know them - no need to learn to cheat. I've been concentrating on a PR a lot, also found one non-reliable PR checker as you know, so I've found this one for which it was said it can differ between fake and real PRs.

[sar420]

PR can be manipulated also.
Here is fake PR checker:
http://seologs.com/pr-check/pagerank.html

Please, DO NOT post some manipulating instructions here.

interesting...I checked my pagerank but it just dint fetch any. Just got a message there "slow down!"