Ad Color Schemes

[zac439]

What, in your experience, is the best scheme in ad colors?

#1 - Ads that blend in, so the user is almost 'deceived' into clicking the ads.

#2 - Ads that are opposite of your website color scheme, to make sure you have a good, clean layout and recognition of ads.

#3 - Ads that are dull or pale in color, and don't stand out much.

I've tried all of them. I like using pale ads/opposite color scheme ads because I get good results out of them. Blended ads are supposed to work better, but it draws the visitors attention away from your site too fast I feel sometimes.

Thoughts?

[Sam]

In my experience, ads that are blended in work best. However, experiences may be different for each niche and website, so the best way to know what to do is test; one week with blended colour scheme and one week with colour scheme that pops out.

[Reckless]

In my experience, ads that are blended in work best. However, experiences may be different for each niche and website, so the best way to know what to do is test; one week with blended colour scheme and one week with colour scheme that pops out.

agree, just experiment with it

[rjp]

Create channels if you really want to dig into the stats, but if you make the ads look like an eye sore then they're going to be just that-something to be avoided.

I suggest you blend as best as possible. I've even seen people go so far as to create a list of links w/ text beneath them so that the ad blends right into the list!

[jacob]

I've been successful on the same site in having ads that blend right into the text and those that stick out like a sore thumb - bright blue links on black bg's seemed to work the best for me.

[Submerge]

I've seen #1 work the best, for reasons stated above.