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View Full Version : costaandsierra.com - SEO review


boron
03-02-2007, 08:38 AM
Tourist site costaandsierra.com is an Spanish estate agency (http://www.costaanndsierra.com) site. They have villas and appartments on the Atlantic coast of Spain (http://www.mapquest.com/maps/map.adp?city=sanlucar%20de%20barrameda&state=&country=spain&size=big) for sale and rent.

1. SITE LOADS in a second on fast T1 coonnection (Europe). Home page size is 95Kb from which images represent 54Kb. This is a lot and can cause 20 sec. loading time on 56K modem as this test shows (http://www.websiteoptimization.com/services/analyze/wso.php?url=http://www.costaandsierra.com/). Few minor HTML errors (http://r.netmechanic.com/toolbox/html_repair/cr.cgi?f=f/112/060/0805/05-30777/&p=1&vi=1&fp=1&fv=5&s=NetMechanic) and spelling errors (http://www.siteowner.com/system/socheckspelling.cfm?url=http://www.costaandsierra.com/). It is good idea to spell check all pages.

DNS lookup (http://www.dnsstuff.com/tools/dnsreport.ch?domain=costaandsierra.com) reveal some errors. If you have problems with any of hosting features, you can ask your hosting provider for an explanation.

DNS timing test (http://www.dnsstuff.com/tools/dnstime.ch?name=http%3A%2F%2Fcostaandsierra.com%2F&type=A) gives an impression of a slow server speed - contact your hosting provider only if you or site visitors noticed slow site loading.

2. FIRST LOOK IMPRESSION:: Site looks stuffed with unique looking/sized words, noone realy stands out.

3. DESIGN: Title is a little translucent on low colors depht, the same apply to all anchor text (links) on the site. Some stronger (more dense) color can be used. Omit doubled "Sanlucar de Barrameda" in subtitle (It won't hurt SEO) and enlarge the font. Roofs in Logo remind on houses, well, a little map (or just text) with Atlantic Spain Coast would give a lot of additional info. Photo with the swimming pool can be replaced with a photo which shows the whole area of that particular destination. A photo can be of big size on the first look already. There is no need of frame around the search area. The word "Reduced" and "Search using both or either of the fields below" can be both ommited. Button can contain "Submit" only and cursor should change on Mouseover. Left lower part of the site border is "missing". Colored background of the Home page (and inner pages) and/or colored sides of Home page can be one idea. Well, try to experiment with all text colors also (violet, green, pale blue).

Site look in Opera and Konqueror browsers (http://browsershots.org/website/http://www.costaandsierra.com/).

4. NAVIGATION: Consider to make a clear and big favicon. Site title should be clickable (Home).

Mouse cursors should change on MouseOver on all buttons over the site.

Links: Upper menu: Sanlucar Property Management can be "Property Management" since Sancular is already mentioned in a line above. The other Property Management link is not necessary.

Left Menu: Advanced search should have a button right to submit in search area.

Bottom menu: Sitemap is very useful, it can go in uper menu instead of Property managment link in the second line.

All images all over the site clickable - how about that?

5. CONTENT: I've read few destination descriptions, no complaints about the way of writing. A map of the whole area which agency covers is a must for a tourist site. One source is http://Euroave.com . Panoramic photos of whole areas greatly appreciated. Each image of the house or destination should provide more distant view also.

6. SEO REVIEW:

PR = 3

Backlinks in Google: 5 (http://www.google.com/search?hl=en&q=link%3Awww.costaandsierra.com&btnG=Search) , Yahoo: 788 (http://sitexplorer.search.yahoo.com/advsearch?p=http%3A%2F%2Fwww.costaandsierra.com%2F&bwm=i&bwmf=a&bwms=p), 519 to no-www (http://sitexplorer.search.yahoo.com/advsearch?p=http%3A%2F%2Fcostaandsierra.com%2F&bwm=p&bwmf=u), and 2 to www. costasyerra.com (http://www.google.com/search?hl=en&lr=&ie=UTF-8&q=link%3Awww.costaysierra.com/), MSN: 677 (http://search.msn.com/results.aspx?FORM=MSNH&q=link%3Awww.costaysierra.com/)

Summary: You have 5 backlinks in Google to www. costaandsierra.com .
Your site is at least on these domains:
www. costaandsierra.com
costaandsierra.com
www. costaysierra.com
costaandsierra.com

You should make a 301 redirect from all listed domains to one domain, www.costaandsierra.com can be a good choise. This will cause PR and all backlinks will be collected on that domain and will not be splited among all others.

Indexed pages: Google: 130 (http://www.google.com/search?hl=en&lr=&q=site%3Awww.costaandsierra.com%2F&btnG=Search) , Yahoo: 557 (http://sitexplorer.search.yahoo.com/search?ei=UTF-8&p=http://www.costaandsierra.com/&bwm=p&bwmf=a&bwms=p&searchbwm=Explore+URL)

Keywords:
Meta keywords: sanlucar de barrameda rental properties, sanlucar de barrameda property for sale, property management, sanlucar villas, apartments, for sale, for rent.
Meta keywords are ignored by default by Google/Yahoo/MSN - no benefit from this.

On page keywords which are important are those in title, H1 tag, subtitle, Home page text, inner pages titles and anchor text of links on the page.
In H1 tag is: "Sanlucar de Barrameda Property Rentals". If this is the main keyword phrase, then H1 is OK.
Off-page keywords: Anchor text in backlinks. You should chose 1st and 2nd important keyword phrase and use them alternatively in anchor text on all your backlinks.
This is one advertising strategy , since this will bring your site high in Google.

How SE spiders see your site (http://www.xml-sitemaps.com/se-bot-simulator.html?op=se-bot-simulator&go=1&pageurl=http://www.costaandsierra.com/&se=googlebot&submit=Start). What is toward top is more important.

Keyword suggestion: "Spanish coast rentals" - and anything someone might write in Google regarding Spain tourism which overlaps with Sanlucar de Barrameda estate agency area.

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CONCLUSION:
Design suggestions can make a site more User friendly.
Backlinks building can greatly improve Google rankings, considering there are currently only five. Asking for links can be hard and time consumpting, an experienced link builder can help a lot.
Other advertising possibilities: Posts and links in signatures on forums, maybe on tourist forums. Good forum directory: http://Big-boards.com (search by topic, language, keywords..). Putting some contest on a site can attract visitors and they might spontaneously link to it then.
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Other reviews, comments appreciated.