Pay-per-action beta test

[Mystic]

Pay-per-action advertising is a new pricing model that allows you to pay only for completed actions that you define, such as a lead, a sale, or a pageview, after a user has clicked on your ad on a publisher's site. You'll define an action, set up conversion tracking, and create ads that publishers in the Google content network can then choose to place in new ad units on their site. Let's run through the details:
Source (http://adwords.blogspot.com/2007/03/pay-per-action-beta-test.html)

[Submerge]

Seems you beat me to the punch on this news. But, I knew this was going to happen sooner or later. I think everything will go the route of PPA, it's the only marketing procedure that grantees a return on investment. You can get burned on PPC, but not PPA.

[Tyler]

Hmm.. very interesting. I hadn't heard about this yet.

From what I can tell though, this is not really anything new in terms of what is actually being offered in terms of compensation. It seems to me that it more just consolidates the various advertising into one area, AdWords. For example, for leads or affiliating you could use companies such as Azoogle, for CPC AdWords, and for CPM, another company.

What I wonder is how they'll be able to track sales...

[Submerge]

What I wonder is how they'll be able to track sales...

That's what I had thought. It's a lot different when CPA companies assign you a unique address, but will the adblocks assign publishers with unique addresses or work similar to adsense PPC.

[Arthur07]

That sounds like a pretty good way of avertising at least you can then ensure that traffic led to your site via ads are looking at your products and information.