Terminology

[Arthur07]

I have used adsense and other web advertising programs before but can some explain to me all the terminology? It might be could it there was a sticky thread which details what CPM etc. etc. actually means.

Thanks
Arthur :)

[Submerge]

That would be a nice idea.

CPM - Cost per million (pays per thousand impressions)

[Breakpoint]

I think it is cost per millenia (not million) but the m stands for the roman numeral M which is 1000.

[Submerge]

Wow, that might actually be one of the biggest Internet publisher misleads. I searched Google, and there are those who support you ideals. I never understood the million part, but if it's M (for the roman numerals) it make absolue sense.

http://www.google.com/search?hl=en&safe=off&rlz=1B2GGGL_enUS176&q=cpm+cost+per+million&btnG=Search

[Sam]

cpm is per thousand.

[masm50]

CPM stands for Cost Per Mille - Mille is Latin for thousand and abbreviated to M for Roman Numerals.

I have a glossary for all these terms over at AdBalance (http://adbalance.com/1/glossary) - but if anyone thinks of one I haven't listed or wants more of an explanation I would be happy to help :)

-Tim

[Tyler]

I hand wrote all of the definitions on the glossary of PublisherForum's sister site PublisherSpot. They should give you the best definitions you'll find: www.publisherspot.com/glossary (http://www.publisherspot.com/glossary)